This chart is a great way for people who own businesses that are a little older and unfamiliar with social media! It gives great tips on how to interact with your users, my favorite is number four: be unprofessional. Its not that we don’t need to be professional anymore but the way we have to act depends on the form of communication we are using. Social media is incredibly informal so it would ruin the fun for everyone if we turned it into something too serious. Again I found this on Pinterest, under the technology section; a great reference for a digital humanist!