I’m reading through the final posts and looking for the one that mentions the uptick in use of social media during the elections. (I should have made a note when I read it.) The post mentioned something about how this election has claimed more attention through social media than any other election. That is true – some of that is purely a numbers game. The number of users of all types of social media has increased dramatically since the last election, so it is reasonable to assume that the number of users following the election will be higher. The number of tweets on election day is just as much a product of the fact that more people use Twitter, as it is about election coverage. The increase in the percentages of social media users following this election compared to the past elections or events may be a more accurate comparison than just a user count. It’s a bit like comments that there are so many more car/deer crashes than in the past. That is true – but again – part of it is a numbers game. The deer population is higher than it has ever been AND there are more cars on the road, traveling more miles than ever before. Even the probability of hitting a deer goes up. So, we have to be sure we are comparing apples to apples when looking at the numbers.