Category Archives: music

Social media habit, that is. The report, The Social Habit was presented in June 2012 at Blogworld NY by the Vice President of Strategy for Edison Research, Tom Webster. It contains all you want to know about how the use of social media is growing by leaps and bounds, and more. Edison Research studied “how Americans 12+ use social media (including platforms such as Facebook and Twitter), Social commerce and mobile social networking.”

Some of the reports you can find on the Edison Research website include Moms and the Media 2012, The Smartphone Consumer 2012 and The Infinite Dial 2012, Navigating Digital Platforms.

Edison research is most noted for exit poll coverage for all of the major news outlets for the general elections, though their research extends to a number of areas. Here, you can find “The Least Likes Holiday Songs of 2012” as researched by Edison!

I’ve worked as an exit pollster for Edison for the past three general elections, including Tuesday, and done some other consumer studies for them, as well – quite interesting work.


Watch the following report from the Wall Street Journal which discusses the explosion on Twitter last night and which hashtags were the best to use to find/search for info.

See this news article for proof that Barack Obama’s tweet broke Justin Bieber’s record for most RTs.

And to close:

Came across this infographic about Gangnam Style on Mashable and thought I would share:

Crazy stats, right? [BTW if you’re looking to read more about Gangnam, check out THIS well-written piece about “the power and privilege in a country where a single district has long dominated in almost every arena.”]

Anyway, the number I was least impressed with is 100,000,000 views on YouTube. Turns out the infographic was posted September 4, and now the number of views listed on the official video site is 531,984,265.

SPEED, REACH, and INTERACTIVITY are all traits of new and social media literacy –> going viral.

Perhaps if my Brazilian boy Michel Telo had a sillier dance or at least 1 phrase of English in his hit “Ai Se Eu Te Pego,” which has 448,139,574 views, we’d be discussing that? Go take a listen and bump it up a few more views?  🙂 Also, see here for my original post about it way back in March.